First featured in MADE Quarterly
An unexpected function, a playful ambiguity, a traditional material in a contemporary form—the instant these small details are noticed and enjoyed is what Nendo calls a ‘!’ moment.
Over its ten-year lifespan, Nendo has built houses, interiors and furnishings under the directorship of Oki Sato, and now has offices and studios in Tokyo and Milan. Though Nendo aims to build these ‘!’ moments into the architectural experience, it doesn’t mean that the objective is always a ‘playful’ one, rather, it refers to the idea of true interaction as an enjoyable event. By capturing the full, if brief, attention of the user or inhabitant, in relation to what the object is and does, the studio aspires to emphasise the simple beauty in everyday things. As its company manifesto states, ‘We believe these small “!” moments are what make our days so interesting, so rich. That’s why we want to reconstitute the everyday by collecting and reshaping it into something that’s easy to understand.’