Contributor: Alt Group

Alt Group
Auckland, New Zealand

First featured in MADE Quarterly 

Edition One.

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Alt Group has an industry-recognised resistance to conformity. While its website shares only a small selection of its work, Alt Group has a prolific internet presence abundant with profiles, award archives and congratulatory blog posts. The founders of the studio were all trained in fine arts. Their strategic design outcomes are often multidisciplinary explorations of objects or products, rather than traditional ‘graphic design’ solutions. Alt Group’s policy is to avoid compartmentalisation, with each project a new opportunity to challenge existing mores and redefine design.